Growing an Inclusive Access program can seem daunting, but you have built-in allies in the process. Your publisher sales representatives are already talking to instructors regularly about their adoptions, and they can be your partner in growing your program. Once they understand your guidelines and start looping you in on those conversations with instructors, you can help complete the sale in two ways: legitimizing the IA program and illustrating cost savings. As a bookstore manager, your message can assure the instructor that the program their sales rep is pitching is legitimate and that it is truly the best choice for student affordability and access.
Timing: Send to an instructor when a publisher rep loops you in on a lead.
My name is Joe Textbook, and I am the Course Materials Manager at Example University Bookstore. I’m writing to tell you about our Inclusive Access program, which helps to lower the cost of course materials for our students. With this program, all students registered for a particular course automatically receive their digital course materials through [LMS] on or often before the first day of class, and they pay the lowest price possible. Students have the ability to opt out of the Inclusive Access eBook and purchase their course materials elsewhere, but very few do so because of the extremely competitive pricing. Students who do not opt out and choose to keep the digital access are billed to their bursar account. You can find more information on our Inclusive Access program at [Web Address].
We noticed that your book for [Course] would be a good candidate for Inclusive Access this term. Here is a quick summary of the cost savings for your students:
- New Hardcover Textbook: $200.00
- New Looseleaf Textbook: $150.00
- Used Hardcover Textbook: $120.00
- Used Looseleaf Textbook: $80.00
- Non-Inclusive Access Ebook: $72.00
- Inclusive Access RedShelf Ebook: $55.00
If this is of interest to you, I would be happy to discuss it with you further. Please let me know. Have a good day!
Course Materials Manager
Example University Bookstore