RedShelf has found that the smoothest-running Inclusive Access (IA) programs have at least one thing in common: the bookstore takes ownership of the program and communicates clear expectations to their publisher partners. This type of coordination helps programs grow faster and minimizes mistakes. Ideally, the publisher representative will loop you in at the point they are pitching IA to the instructor and ask you to provide program details and pricing to students. Below is an example email from the bookstore manager to publisher reps, laying out clear expectations and delineation of responsibilities.
Timing: Send to all publisher representatives at the beginning of adoption collection seasons.
I’m working to streamline our communication about Inclusive Access. Please use the following process when engaging with instructors about Inclusive Access adoptions. Together we can grow the IA program here at Example University!
When communicating about IA via email, please always include the course (e.g. ENGL 101) in the subject line. When you have an Inclusive Access candidate or lead, please send me the information about it, including the following:
- Course and section
- Instructor name and email
- Author, title, edition
- Courseware or eBook? If courseware, what?
- IA net price to RedShelf
- Print equivalent ISBN
- Print upgrade Y/N, If print upgrade - net to bookstore
I will then supply you with the correct student pricing for the item. At this point, please contact the instructor to introduce IA. When you email them about IA, always CC me.
Once I see your email to them, I will follow up with an email of my own, reinforcing the merits of our IA program and showing them a comparison between the IA price and the most recent selling, rental, and digital prices we have been able to offer.
Please remember to always CC me on any email communication with the instructor about IA so that we are all on the same page.
Thanks very much for your cooperation and assistance with growing IA on this campus!
Course Materials Manager
Example University Bookstore