Timing: At the beginning of adoption collection
After working with hundreds of stores managing IA, we’ve found that the smoothest-running programs have two things in common:
- The campus store takes ownership of their IA program
- The campus store clearly communicates expectations to publisher representatives
These two factors consistently support faster program growth and help prevent the exchange of erroneous information.
You can use the following email template to set expectations and delineate responsibilities - ideally at the beginning of adoption collection season:
I’m streamlining our Inclusive Access communications to help grow IA at [SCHOOL NAME]. Please use the following process when engaging with instructors about Inclusive Access adoptions. Together we can grow the IA program here at [University Name]!
In all IA email subject lines, include the course (e.g., ENGL 101) whenever possible.
- When you identify an IA instructor candidate, please send me the following info:
- Course and section
- Instructor name and email
- Author, title, and edition
- eBook or Courseware? (if Courseware, what product is it?)
- IA net price to the campus store
- Print equivalent national ISBN
- Print upgrade Y/N? (If print upgrade, what is the net price to campus store?)
- Copy me on all IA emails to instructors, and I will do the same
After you provide me with the candidate info and net price, let’s use this communication process to get the instructor on board:
- The campus store will send you an email with the student price for the item
- You contact the instructor to introduce IA (cc: me)
- I will send an email to the instructor to reinforce IA and compare prices of print purchase, rental and digital
Thank you for your help with growing IA on our campus!