Local media outlets as well as student publications are a prime channel to increase awareness of the program to students, faculty, and the community. Email or call reporters or editors who cover the community and/or higher education beats to pique their interest in hearing more about how the campus store is supporting students during this unprecendented time.
You can customize the media email pitch template to send to media contacts and attach the drafted news release as well. If resources are available, reach out to your Marketing Department for assistance with media outreach.
To determine if your school qualifies for the program, click here.
Media Email Pitch Template
Email Subject: [Campus Store Name] Offering No-Cost eTextbooks for [Institution Name] Students
Hi [Media Contact Name],
With the recent changes happening on the [Institution Name] campus, I thought you might be interested in a program [Campus Store Name] is offering to support our students and faculty with no-cost digital textbooks.
Amid COVID-19 concerns, our institution has moved courses to online formats, leaving many students without the ability to access their course materials left on campus.
If utilizing expanded Inclusive Access program: In response, we’re expanding our [Inclusive Access, or branded program name] program to an additional [##] courses to provide direct access to eBooks at no cost through May 25th. Additionally, we’re offering students not currently enrolled in an [Inclusive Access, or branded program name] course the option to access materials through RedShelf Responds at no cost through the remainder of the semester.
If utilizing student self-service program: In response, we’re offering our students to access no-cost digital textbooks through May 25th through RedShelf Responds.
In this time of uncertainty, our mission is to continue serving our students, faculty, and institution to ensure simple access to necessary course materials.
Is this something you would be interested in covering? I’ve attached our full news release for reference, but let me know if you’d be interested in learning more.
[Camps Store Contact Name]
News Release Template
[Insert Campus Store Logo]
[Campus Store Name] Utilizes RedShelf Responds to Provide No-Cost eTextbooks to Students
Initiative ensures [Institution Name] students have access to their learning resources during unprecedented COVID-19 challenges
[CITY] (March [##], 2020) — [Campus Store Name] has announced plans to provide no-cost access to eTextbooks for [Institution Name] students amid the COVID-19 outbreak through RedShelf Responds. The initiative aims to ensure all students impacted by the campus closure have access to their instructional materials as courses move to online instruction.
If utilizing expanded Inclusive Access program: To support learning continuity for students and faculty, [Campus Store Name] will expand the [Inclusive Access, or branded program name] program to an additional [##] courses to provide impacted students with direct, immediate access to textbooks from participating publishers at no cost through May 25th. Students not currently enrolled in an [Inclusive Access, or branded program name] course can also visit studentresponse.redshelf.com for access to no-cost digital textbooks for the remainder of the semester.
If utilizing student self-serve program: To support learning continuity for students and faculty, [Campus Store Name] is encouraging students to utilize RedShelf Responds for access to no-cost digital textbooks from participating publishers through May 25th.
[Insert quote here from campus store manager, auxiliary services director, etc. to speak to the impact of accessible course materials, the role of the campus store in supporting students/faculty, the importance of the campus store to swiftly provide resources, etc.]
Select one or two CTAs from the following:
To learn more about how [Institution Name] students can take advantage of this program, please [visit/contact] [website, email, phone, etc].
To learn more about the RedShelf Responds program, visit https://about.redshelf.com/redshelfresponds.
Students interested in taking advantage of the self-serve RedShelf Responds program should visit https://responds.redshelf.com.
About [Campus Store Name]
[Insert boilerplate with brief description of campus store or organization]
[Campus Store Contact Name]
[Campus Store Contact Email]
[Campus Store Contact Phone]
Click here to download the news release template.